Hospitality

Edge team, specialized for hospitality industry, stands out with its experience and comprehensive approach to the development of hotel projects. Through the creation of new hotel concepts, operational strategies, professional project management throughout the whole development cycle and improvement of hotel operation, Edge delivers service excellence and ensures profitable hotel business.

Core Services

Hotel Concept & Project Development

Hotel Project Management

Hotel Operation Review

Hotel Concept & Project Development

Hotel Concept & Project Development is extensive, creative and very important service, and it represents the base for future successful operation of the hotel. Depending on whether the Client wants to create its own, new hotel brand or to establish cooperation with the international / existing hotel brand (operator), our team can offer the following individual, or set of services:

International / Existing Hotel Brand (Operator)

Feasibility study and analysis of a specific hotel market (necessary as a base for negotiations with any international hotel brand).
Expert assessments and proposals for the improvement and optimization of existing studies or projects.
Set-up of Initial hotel budget.
Establishing contact with suitable international hotel operator, considering all the parameters of a particular project (hotel segment, the initial budget, concept, number of rooms).
Providing support to the Client in the process of negotiations with potential international hotel operator, in order to ensure the most efficient Hotel Management Agreement for the client.

New Hotel Brand

Feasibility study and analysis of a specific hotel market (necessary as a base for development of a new hotel brand).
Expert assessments and proposals for the improvement and optimization of existing studies or projects.
Creation of concept (theme) for the new hotel brand.
Creation of concept related content and services of the new hotel brand.
Creation of visual identity of the new hotel brand.
Creation of guidelines for the design and interior design of the new hotel brand.
Set-up of Initial hotel budget.

Hotel Project Management

Hotel Project Management is a service that is providing an assurance to the client that his ideas, adopted solutions and signed agreements will be implemented fully, within the agreed timeline and approved budget. In relation to whether the client decided to establish the cooperation with international / existing hotel operator or to create its own brand, we can offer the following services:

International / Existing Hotel Brand (Operator)

Coordination with the selected international hotel operator to ensure that the technical standards of the operator are assimilated with local laws and regulations.
Analysis and optimization of the existing plans / construction designs before and during the construction phase in order to ensure compliance with regulations for obtaining the desired categorization / Operational licence.
Supervision and technical support in all phases of construction of the hotel project.
Coordination of the process of obtaining the desired categorization / operational license for hotel project.
Coordination with the selected international hotel operator departments (sales & marketing, food & beverage, rooms, human resources, finance) to ensure that the strategy is in line with the client’s needs and business objectives.

New Hotel Brand

Analysis and optimization of the existing plans / construction designs before and during the construction phase in order to ensure compliance with regulations for obtaining the desired categorization / Operational licence.
Supervision and technical support in all phases of construction of the hotel project.
Hotel FF&E / Amenities (optimal list and supply chain coordination)
Finance (Hotel Business Plan)
Standard of Operational Procedures (all hotel sectors)
Human Resources (organizational structure, job descriptions, recruitment and training of employees)
Sales (strategy, pricing structure, electronic and direct sales channels, loyalty program, etc.)
Marketing (strategy before and after the opening of the hotel)
Coordination of the process of obtaining the desired categorization / operational license for the hotel project.

Hotel Operation Review

Hotel Operation Review is a service we provide to the Client who is not satisfied with the financial results or hotel service in any operational sector of the existing hotel. Vast experience of the Edge team enables the Client to keep the hotel operational, while implementing the agreed changes in phases and improving the results through the following services:

International / Existing Hotel Brand (Operator)

Analysis and report on the current situation (Services, Sales and Finance)
Proposal for the improvement of the hotel operation, in order better financial results to be achieved
Review of the existing Hotel Management Agreement
Coordination with the International Hotel Brand (Operator) during the implementation of the agreed changes

Sole Hotel Brand

Analysis and report on the current situation (Services, Sales and Finance)
Proposal for the improvement of the hotel operation in order better financial results to be achieved
Finance (Hotel Business Plan revision)
Standard of Operational Procedures (revision for all sectors in the hotel)
Human Resources (revision of organizational structure and job descriptions)
Training of the employees
Sales (revision of strategy, pricing structure, sales channels, etc.)
Marketing (strategy revision)

Tim kompanije Edge (hotelska industrija)

Danijela Ćujić Sekulski, direktor projekta

Danijela ima dvadesetpetogodišnje profesionalno iskustvo i više od dvadeset godina iskustva u poslovima visokog menadžmenta, razvoja poslovanja i projekata u raznim industrijama. Rođena u Beogradu, Danijela je svoju karijeru započela u hotelskoj industriji u kompaniji Hyatt International gde je na kraju svog angažmana radila kao direktor prodaje i marketinga i član specijalnog tima za razvoj projekata i otvaranje novih hotela u regionima Evrope, Afrike i Bliskog Istoka. Uspešno je otvorila osam novih Hyatt Hotela.

Nakon toga je vodila reorganizaciju i rekonstrukciju kompleksa Belog Dvora finansiranu od strane Vlade Republike Srbije, zatim rukovodila privatnom avio kompanijom da bi se vratila svojoj najvećoj strasti, a to je razvoj luksuznih i hotelskih projekata. Danijela se pridružila od samog početka G. Peteru Mank-u u razvoju Porto Montenegro projekta. Na poziciji zamenika izvršnog direktora projekta učestvovala je u pregovorima sa Vladom Crne Gore, rukovodila usvajanjem koncepta, planskih dokumenata, dobijanjem potrebnih dozvola za razvoj projekta i razgovorima sa hotelskim operaterima za buduće hotele u okviru projekta. Pre deset godina, Danijela je postala deo tima engleske kompanije za rukovođenje projektima Mace International. Pored rada na poziciji regionalnog rukovodioca za razvoj (jugoistočna Evropa), u njenoj nadležnosti su bili i svi Mace International hotelski projekti u regiji. Krajem 2014. godine, Danijela je kao partner osnovala kompaniju Consili, specijalizovanu za razvoj hotelskih projekata.

Nakon brojnih, uspešno završenih projekata u regionu jugoistočne Evrope, kompanija Royal Group (FAD) iz Abu Dabija angažovala je Consili 2017. godine za poslove upravljanja razvojem i operacijama svojih sedam novih hotela pod brendom “thelocal”. Hoteli se nalaze na četiri različita kontinenta a Danijela vodi Consili tim kao direktor operacija u kompaniji Royal Group (FAD).

Od januara 2021, godine, Danijela se pridružila timu kompanije Edge i zadužena je za razvoj i rukovođenje hotelskim projektima.

Danijeline vodeće poslovne veštine su:

Razvoj i rukovođenje projektima
Rukovođenje ljudskim resursima
Istraživanje i razvoj novih tržišta
Prodaja, Marketing i komunikacije

Pored formalnog obrazovanja u hotelskom menadžmentu i prostornom planiranju, dodatne profesionalne internacionalne obuke koje je Danijela pohađala tokom godina su iz oblasti rukovođenja projektima, finansija, prodaje i marketinga, HR menadžmenta i poslovnog razvoja. Danijela je viši internacionalni savetnik Evropske Banke za Rekonstrukciju i Razvoj za hotelske projekte i operaciju i specijalista je za USALI hotelske finansije.

SEKTOR SOBA: Radomir Samčević, Katarina Đorđević Lync

SEKTOR HRANE I PIĆA: Vanja Puškar, Zdravko Brkić

PRODAJA I MARKETING: Tanja Ćujić, Dragana Mudrić

LJUDSKI RESURSI: Kristina Mandić

WELLNESS & SPA: Tatjana i Isidora Jevđović

INŽINJERING: Goran Ivković

OBEZBEĐENJE: Borislav Čornij

ADMINISTRACIJA: Mirjana Ninković

* Kratke biografije članova tima kompanije Edge su dostupne na zahtev